Ferrari
FAST CARS. EXHILARATING ART. HOUSE OF FERRARI MUSEUM IN MODENA, ITALY REOPENS AFTER MULTIMILLION DOLLAR RENOVATIONS
LATE ARTIST STEVE KAUFMAN LEADS THE EXHIBITION “ICONS OF POP ART THEN AND NOW”
February 25, 2014 / Modena, Italy — American Pop Art, Inc. is proud to announce the grand exhibition, “Icons of Pop Art, Then and Now,” a convergence of the best in vintage sports cars with collectible contemporary art, now through May 4, 2014 at the newly renovated Museo Casa Enzo Ferrari (House of Ferrari Museum), Via Paolo Ferrari 85 in Modena, Italy.
The House of Ferrari Museum reopened on February 18, 2014 after several weeks of restoration work to mark the February 18 birth date of Drake Enzo Ferrari in 1898, and to reflect a whole new generation for Ferrari. The transformations now offer 3,500 square meters of breathtaking cars, 100 years of historical archives, art exhibitions, and virtual experiences. Nineteen high definition floor-to-ceiling projectors will feature a 15-minute documentary detailing the life of Enzo Ferrari that will screen for visitors every 30 minutes.
Luca di Montezemolo and Piero Ferrari, Ferrari president and vice president, were joined by Antonio Ghini, museum director, at the opening ceremonies for the new main hall building in Modena.
Currently on exhibition is “Icons of Pop Art, Then and Now,” which presents a brief history of Pop Art from its origins to the present day. The exhibition unites Enzo Ferrari’s thrilling collection of champion race cars with prestigious works by revolutionary pop artists Andy Warhol, Roy Litchenstein, Steve Kaufman, Russell Young, Burton Morris, and Romero Britto. The link between fast cars and exhilarating paintings was made by famous artist Steve Kaufman when he chose to paint the beautiful Ferrari automobile in 2006.
“Icons of Pop Art, Then and Now,” is organized by the Museo Casa Enzo Ferrari in Modena in collaboration with Diana Vachier, President of American Pop Art, Inc. and Gerald Hartinger Fine Arts; and designed by Alberto Panizzoli, Caterina Tosoni, Museum Curator Giovanni Perfetti, and Museum Director Adriana Zini. The late artist Steve Kaufman, former assistant of Andy Warhol, is represented by American Pop Art, Inc.
STEVE KAUFMAN THE PRINCE OF POP ART GRAND EXHIBITION COMES TO TRIESTE, ITALY
July 24, 2013 / Trieste, Italy — With tremendous pride American Pop Art Inc. is thrilled to announce the grand exhibition, “Pop Art In Trieste: Steve Kaufman, the Former Assistant to Andy Warhol,” opening Saturday, August 10 at 7.30 p.m. at sala U. Veruda, Palazzo Costanzi in Trieste, Italy, and continuing through September 21, 2013.
This exhibition, organized in collaboration with the municipality of Trieste, includes thirty works from important collections and is entirely dedicated to the late American pop art painter Steve Kaufman (1960-2010), former assistant of Andy Warhol. It was Warhol who gave Steve Kaufman the nickname “SAK,” (the initials of Steve Alan Kaufman). The exhibition is curated by Vittorio Sgarbi, the Italian art critic, politician, cultural commentator, and TV personality who will attend the grand opening.
In the late 1970’s after working in Warhol’s studio, Steve Kaufman made important progress in his career by reinterpreting and enhancing the pop art painting techniques he had learned at the Factory in New York. Improving his style was his pursuit throughout his life, and he always painted with great passion, intensity and creativity. Steve Kaufman developed his own style using the hand-embellishment technique, thus creating the famous “icons” that ensured him worldwide success. His icons are composites of 4 to 12 different subjects, combining different silk-screens and then hand painting them. On one canvas Kaufman combined Mickey Mouse, Coca Cola, Marilyn Monroe, Superman, and Cohiba Cigars. On another canvas, he paid homage to the great artists who inspired him, using their styles. He portrayed Van Gogh with Sunflowers and Starry Night as background. Honoring Warhol, he painted a composite of Warhol’s portrayal with Marilyn, the Campbell’s Soup, the Dollar sign, and Coca Cola. This style was new in the world of art, and was immediately embraced by serious art collectors.
One of the most relevant phases of Kaufman’s career was the collaboration with renowned artists from the School of Visual Arts (SVA), such as Keith Haring, with whom he organized several exhibitions. This collaboration took place at the popular Club 57 in New York.
Steve Kaufman portrayed countless stars such as Bill Clinton, Frank Sinatra, John Travolta, Marilyn Monroe and Muhammad Ali. The world famous “Mona Lisa Goes Pop” (the Mona Lisa with an iPod and a Coca-Cola) made him famous worldwide and a symbol of his innovative painting style. The painting is on exhibit at the World of Coca-Cola Museum in Atlanta, Georgia, USA.
Steve Kaufman is the only artist besides Leroy Neiman to be granted the rights to portray the great Frank Sinatra from the Sinatra family. In 1998, a few weeks following Sinatra’s death, the 11 painting editions of Sinatra by Steve Kaufman were all sold out amongst art collectors.
The exhibition “Pop Art In Trieste: Steve Kaufman, the Former Assistant to Andy Warhol” focuses on Kaufman’s interesting reflection on fame: He used historical characters such us Beethoven, Mozart and Shakespeare and portrayed them as modern people.
The show includes those paintings that best represent Kaufman’s different styles. Subjects of the works are a wide range of icons that eternalize the symbols of our times and the most famous cinema and music stars: Coca-Cola, Red Bull, Marilyn Monroe, Frank Sinatra and Muhammad Ali. Kaufman, as always, portrays his icons in a perceptive and creative style. The paintings are intense and sparkling thanks to the themes and the colors chosen by Kaufman with passion and liveliness.
Organizers Diana Vachier, Caterina Tosoni, and Alberto Panizzoli describe the exhibition as an original and innovative showing of Kaufman’s art. As Andy Warhol is often noted as the “King of Pop Art,” Steve Kaufman’s is recognized as the “The Prince of Pop Art” worldwide.
In tune with the pop art concept, this exhibition addresses everyone’s interest, from the younger adults who will be fascinated by the clarity of Kaufman’s works to the older adults who will seize the opportunity to reflect on today’s society.
This exhibition at the Palazzo Costanzi will run until the 21st of September, open everyday from 10:00 a.m. to 1:00 p.m., and from 5:00 p.m. to 8:00 p.m.
November 9, 2013 / Modena, Italy — With tremendous pride American Pop Art, Inc. is thrilled to announce the grand exhibition, “Icons of Pop Art, Then and Now,” a convergence of the best in vintage sports cars with collectible contemporary art, opening Sunday, November 24, 2013 at the Museo Casa Enzo Ferrari (House of Ferrari Museum) in Modena, Italy. A grand opening celebration will be held on Saturday, November 23, 2013 at 6:00 p.m.
“Icons of Pop Art, Then and Now,” will present a brief history of Pop Art from its origins to the present day, and will unite the museum’s thrilling mix of champion Formula One Grand Prix race cars that competed between 1950 and 1994 with approximately 40 prestigious works by revolutionary pop artists including Andy Warhol, Roy Litchenstein, Steve Kaufman, Russell Young, Burton Morris, and Romero Britto. The eye-catching link between fast cars and exhilarating paintings was made by famous artist Steve Kaufman when he painted a Ferrari series in 2006, transferring all the passion he had for these sports cars into extraordinary works of art.
“Icons of Pop Art, Then and Now,” is organized by the Museo Casa Enzo Ferrari in Modena in collaboration with Diana Vachier, President of American Pop Art, Inc. and Gerald Hartinger Fine Arts; and designed by Alberto Panizzoli, Caterina Tosoni, Museum Curator Giovanni Perfetti, and Museum Director Adriana Zini. Professor Philippe Daverio, notable art historian, educator, cultural strategist, and publisher, will curate the exhibition’s grand opening.
The exhibition begins with the two great masters Andy Warhol and Roy Lichtenstein, who in the 1960s embarked on a new path of art produced in series and inspired by objects and characters of a consumer society. We then follow the impact of Steve Kaufman, an artist who developed the concept of Neo Pop Art and chose to paint the beautiful Ferrari automobile.
American Pop Art, Inc., established in 2000 and incorporated in 2005, is honored and proud to work exclusively with the art of Steve Kaufman (1960-2010), the former assistant of Andy Warhol. It was Warhol who gave Steve Kaufman the nickname “SAK” from the initials of Steve Alan Kaufman.
Steve Kaufman elaborated and enhanced the pop art painting techniques he had learned at The Factory, Andy Warhol’s studio in New York. Kaufman developed his own style using the hand-embellishment technique, and created the famous “icons” that brought him worldwide success. His icons are composites of 4 to 12 different subjects, a combination of different silk-screens that were then hand painted. He made history as he reinterpreted in lively fashion the themes of American society from the 1980s until 2010.
Pop art, after 50 years, is still relevant today in its appearance and subject matter. These works represent symbols celebrated by Warhol as timeless icons of our time. The artists take on life, fascinations such as Marilyn, communications, and the subtle to thunderous impact of advertising, and these elements can be seen throughout this groundbreaking exhibition.
THANK YOU for Your Outstanding Support of ICONS OF POP ART: THEN AND NOW AT THEHOUSE OF FERRARI MUSEUM in MODENA, Italy.
